The “mini” trend has hit men’s grooming, and inspired a creatively designed new product — shaving cream “minis.” The company says the new product represents the first innovation in the shave preparation category since shaving gel was introduced in the 1970s.

Pacific Shaving Company has partnered with MonoSol to create single-use mini shaving cream packs made from water-soluble film. The small, square packs, which completely dissolve in water in your palm, deliver the exact amount of moisturizing lather needed to shave a beard. The convenient Mini is ideal for both everyday use and travel.

Stan Ades, co-founder of Pacific Shaving Company, says, “There has been a great deal of innovation and disruption happening in shaving for razors and blades-but not much for shaving creams and aftershaves. We strive to develop innovative and effective shaving care products for men and women, and Single-Use Shaving Cream Minis fit perfectly with that goal.”

Collaborating on Development

To develop the Minis, Pacific Shaving Company partnered with MonoSol, LLC, a technology leader in water-soluble films for products like unit-dose laundry and automatic dishwasher detergents.

“We’re always asking what can’t we put in a packet that dissolves in water,” said P. Scott Bening, MonoSol’s President & CEO. “We have seen success in laundry detergents, automatic dishwasher detergents, food coloring, and pool and spa products in water-soluble film, so why not enhance convenience in personal care products? With Pacific Shaving Company, we’re unleashing a new, innovative way to deliver shaving cream.”

The food grade, water-soluble film improves convenience by delivering shaving cream in easy-to-use, pre-measured pouches that release their contents when exposed to water.
“By taking cues from adjacent market categories with respect to form, function, and packaging, Single-Use Shaving Cream Minis are at once completely new and familiar to consumers,” said Ades. “Like laundry and automatic dishwasher single doses, we expect the Minis to change the way people shave, particularly in a world striving for convenience.”

The product, shown above, is now available at Target stores nationwide.